Vital - It’s more vital now than ever to have an online presence. Most customers will expect to find your business on the internet and will have some doubts about using you if you do not have at least an informational website.
Essential - Having a website is absolutely essential to keeping the customers coming. It will provide you with a place to show and promote your company online to potential consumers and add instant online credibility to your business. Here’s what "Business & Industry" in New South Wales has to say about being online. Check out their website: HERE
Impress - First impressions count. A website allows you to make a powerful impression with a well designed introduction to your business. It can demonstrate your expertise and better position your business to retain and build new customers. A website can be your number one tool for standing out in a crowd.
ROI - It can be very cost effective. Websites offer a better Return On Investment than any other form of mass advertising. Brochures and flyers end up in the bin. TV ads are gone in a flash. Websites are there 24x7. If you’re planning to market your business, a website should have the highest priority.
Who Reads a Book - Only 30% of Aussies, 5.5 million adults, consult phone book advertising every year. There were 21.7 million internet subscribers in Australia at the end of January 2019 according to roi.com.au. The majority of people research a business or service online before making a purchasing decision. Taken locally that’s a huge pool of potential customers who can instantly access your business from home, office or on their mobile phone. If you don’t have a website, you have no chance of capturing a share of this massive online market.
Reduced Cost - You may think that phone directory advertising is all you need but buying big display adverts is very costly for an SME and they are a large recurring expense every year. A good website can go a long way to reducing advertising costs and increase income by building customer leads over time. Growing your website and pruning the display ads is a credible game plan.
Working 24/7 - Websites work. No matter what your business or profession, a website can generate business and promote rapport with customers and prospects. Whether your business is small, large or medium, established or a new start-up, a website will deliver a strong marketing message.
Ongoing Costs - The ongoing costs are domain name, web-server services and security certificate renewal. Running costs are around 83 cents per day for subsequent years after setup and launch. This assumes no changes, upgrades or additions to the website.